pineapple growers association
WORKS
Branding, Social media management, Social media marketing, Website management.
Our digital marketing initiative is rooted and sprouted from the quaint town of Vazhakkulam, the real pineapple hub! Inspired by the sweetness of juicy pineapples and instigated by the bitterness faced by the pineapple growers, we were on a constant hunt for what we could do digitally to make their lives better
We delved into the core of the matter; unaware of the price fluctuation, the farmers often fall prey to deception at the hands of the middlemen. With the launch of a dedicated website and Facebook, we tracked and updated the pineapple prices every single day.
Our efforts didn't stop at present. We dug into the past, meticulously tracing prices of every single day for the past 25 years! This gave farmers not just access to current market trends but also became a window into the annals of pricing history which allowed the farmers to navigate through the cyclical nature of pineapple prices. Empowered, they could save themselves from the undervalued deals and reigned the market with a newly found confidence!
Day after day, we tracked & shared and our followers swelled hitting a remarkable 25k in a short span. Our platform gained prominence, newspapers recognised our initiative and became a go-to -source to quote daily mann. Bc pineapple prices. Metropolitan markets began quoting our updates, amplifying our reach and impact.
The pineapple cultivated by the farmers of Vazhakulam is the sweetest pineapple available in India. Hence Vazhakulam is also known as the city of Pineapple. Mauritius is the main variety cultivated in Kerala and Kew variety is rarely grown.